WordPress Developer

WordPress Developer – Job Description

At Lotus Digital, WordPress is not used as a quick-fix website builder. It’s a flexible, scalable platform that powers business websites, landing pages, and growth-focused digital experiences for local businesses, service-based B2B companies, B2C brands, and global clients.

As a WordPress Developer, you’ll play a critical role in turning design, SEO, and performance strategies into technically sound, high-performing websites. You’ll work closely with UI/UX designers, SEO specialists, and performance marketers to ensure every build supports speed, usability, conversions, and long-term scalability.

This role is ideal for developers who understand that modern WordPress development goes far beyond themes and plugins. We’re looking for someone who thinks in terms of architecture, performance, security, and maintainability—especially in a fast-moving startup agency environment.

Location / Work Mode: India (Remote / Hybrid / Onsite – based on availability and collaboration needs)

Key Responsibilities

WordPress Development & Customisation

• Develop and customise WordPress themes and templates based on UI/UX designs
• Build reusable components and page structures for scalable websites
• Extend functionality using custom plugins or integrations when required
• Ensure clean, well-structured, and maintainable code

Performance & Technical Optimisation

• Optimise websites for speed, Core Web Vitals, and overall performance
• Implement caching, image optimisation, and performance best practices
• Ensure mobile-first, responsive builds across devices
• Troubleshoot performance, compatibility, and deployment issues

SEO & Conversion-Ready Builds

• Collaborate with SEO specialists to implement:
  • Proper heading structures
  • Clean URL structures
  • Schema-ready layouts
  • Internal linking best practices
• Ensure websites are conversion-ready with effective CTA placement and usability
• Support landing page builds for performance marketing campaigns

Security, Maintenance & Scalability

• Implement security best practices and regular updates
• Manage backups, staging environments, and version control
• Maintain websites post-launch and support iterative improvements
• Ensure scalability as traffic and content grow

AI-Assisted Development Workflows

• Use AI tools responsibly to speed up repetitive development tasks
• Leverage AI for debugging and code optimisation
• Improve development efficiency without compromising quality
• Stay updated with emerging AI tools and WordPress ecosystem changes
• Balance AI assistance with human judgment and code quality

Cross-Functional Collaboration

• Collaborate with designers to ensure design feasibility and accuracy
• Work with marketers to support campaign timelines and performance needs
• Participate in planning discussions and provide technical input early
• Communicate progress, challenges, and solutions clearly

Preferred Qualifications & Experience

Technical Experience

• 2–3 years of hands-on WordPress development experience
• Strong proficiency in PHP, HTML, CSS, and JavaScript
• Experience with custom themes and child themes
• Familiarity with Elementor, Gutenberg, or similar page builders (without dependency)

Architecture & Best Practices

• Understanding of WordPress architecture, hooks, and template hierarchy
• Experience with website performance optimisation
• Knowledge of hosting environments, staging, and deployment workflows
• Familiarity with Git or other version control systems

AI & Modern Development Mindset

• Hands-on exposure to AI-assisted coding or debugging tools
• Awareness of how AI impacts development speed and quality standards
• Willingness to learn and adapt to evolving tools and frameworks

Professional Traits

• Execution-focused with strong attention to detail
• Comfortable managing multiple projects in a startup agency environment
• Strong problem-solving and cross-functional collaboration skills
• Ability to balance speed with long-term maintainability

Why Join Lotus Digital?

• Build websites that drive real business growth—not just visuals
• Work on B2B, B2C, and global client projects
• Collaborate with experienced designers, marketers, and strategists
• Grow in a startup agency where your work has visibility and ownership
• Develop skills aligned with modern web, SEO, and AI-assisted workflows