SEO Specialist

SEO Specialist – Job Description

At Lotus Digital, SEO is not treated as a support function or a checklist activity. It is a core growth engine that directly impacts visibility, leads, revenue, and brand trust.

We work with local businesses, service-based B2B companies, B2C brands, and global clients across different stages of growth. That means SEO strategies here are never one-size-fits-all. They are shaped by search intent, competition, customer journeys, and increasingly, AI-driven search behavior.

As an SEO Specialist, you will be responsible for executing and scaling SEO strategies across multiple client accounts. This role is built for professionals who already understand SEO fundamentals and now want to work in a startup agency environment where speed, ownership, and accountability matter.

You’ll collaborate closely with content writers, developers, designers, performance marketers, and account managers. You won’t be limited to keyword rankings—you’ll be expected to think in terms of qualified traffic, conversions, and long-term organic growth.

Location / Work Mode: India (Remote / Hybrid / Onsite – based on availability and fit)

Key Responsibilities

SEO Strategy & Execution

• Execute end-to-end SEO strategies across B2B and B2C client websites
• Translate business goals into actionable SEO roadmaps
• Work on on-page SEO, technical SEO, and content optimisation initiatives
• Align SEO execution with broader marketing and conversion goals

Keyword Research & Search Intent

• Conduct in-depth keyword research focused on search intent, funnel stages, and commercial value
• Identify content gaps and ranking opportunities in competitive industries
• Support content planning with SEO insights—not just keyword lists

Technical SEO & Website Optimisation

• Perform technical SEO audits covering:
  • Indexing & crawlability
  • Site structure & internal linking
  • Page speed & Core Web Vitals
  • Mobile usability & schema basics
• Work closely with WordPress and Laravel developers to implement fixes
• Ensure SEO best practices are followed during new website builds or redesigns

Content-Led SEO

• Optimise existing website pages and blogs for relevance and performance
• Collaborate with content teams to improve topical authority and depth
• Ensure content aligns with E-E-A-T principles and evolving AI-based search signals

AI-Assisted SEO Workflows

• Use AI tools responsibly to speed up research and analysis
• Identify content optimisation opportunities efficiently
• Understand how AI-powered search (SGE, generative results, voice search) impacts SEO strategy
• Combine human judgment with AI insights for smarter execution

Reporting & Performance Tracking

• Monitor rankings, organic traffic, engagement, and conversions
• Use tools like Google Search Console, GA4, Ahrefs, SEMrush, or similar platforms
• Create clear, actionable SEO reports focused on outcomes—not vanity metrics
• Proactively identify trends, wins, risks, and improvement areas

Preferred Qualifications & Experience

Core Experience

• 2–3 years of hands-on SEO experience in an agency or startup environment
• Experience working with both B2B and B2C websites
• Exposure to global clients or international SEO standards is a strong advantage

Technical & Analytical Skills

• Strong understanding of on-page and technical SEO fundamentals
• Experience with WordPress websites (custom themes, plugins, page builders)
• Comfortable working with analytics, search data, and performance dashboards
• Ability to diagnose SEO issues and coordinate fixes with developers

AI & Modern SEO Mindset

• Practical exposure to AI tools for SEO research and workflow optimisation
• Understanding of how AI is reshaping search results and user behavior
• Willingness to continuously adapt as search engines evolve

Professional Traits

• Execution-focused mindset with strong ownership
• Ability to work in fast-paced, multi-client environments
• Clear communication with internal teams and stakeholders
• Curiosity to test, learn, and improve beyond outdated tactics

Why Join Lotus Digital?

• Work on real SEO challenges, not repetitive template work
• Exposure to diverse industries, client types, and global standards
• Learn directly from professionals with 12+ years of industry experience
• Grow in a startup agency where your work has visibility and impact
• Build SEO expertise that goes beyond rankings into business growth